Two decades of legal marketing — rebuilt for AI
Founded in 2002, InterCore has spent over two decades doing one thing: helping law firms win clients online. When AI search began reshaping how people find attorneys, we rebuilt our entire approach around it.
Today we combine GEO, AEO and SEO to make firms visible everywhere clients look — Google, ChatGPT, Gemini, Claude and Perplexity — with month-to-month contracts and full client ownership of everything we build.
Six disciplines, one outcome: signed cases
We make your firm visible — and chosen — everywhere a client looks for a lawyer today: Google search, the local map pack, and the AI assistants that now answer legal questions directly. Each discipline reinforces the others.
Engineering your firm to be the answer ChatGPT, Gemini, Claude and Perplexity cite when someone asks for a lawyer.
Learn more →Question-shaped content and schema so your firm wins the direct answer, not just a blue link.
Learn more →Passage-level optimization to surface inside Google's AI Overviews, where ranking #1 no longer guarantees inclusion.
Learn more →The technical + content foundation — Core Web Vitals, semantic structure and topical authority that both Google and AI engines reward.
Learn more →Map-pack dominance: real reviews, byte-identical NAP, service areas and local citations across every market you serve.
Learn more →Real attorney authorship, verifiable credentials, case results and third-party validation — the trust layer engines reward most.
Learn more →$1.8 Billion+ Recovered
Combined client recoveries and verdicts across the firms we’ve partnered with — five confirmed, coast to coast.
Prior results do not guarantee a similar outcome. Figures reflect client-reported recoveries, settlements and verdicts across all matters, not the result of any single case.
Trusted by leading law firms
Scott Wiseman
Scott is a former Marketing Director at Google (2012–2014) with 30+ years in digital marketing — a computer-science foundation paired with an MBA from Pepperdine’s Graziadio Business School. He built one of the first dedicated Generative Engine Optimization practices for law firms, reverse-engineering how ChatGPT, Gemini, Claude and Perplexity rank and cite content.
His work spans enterprise brands and the nation’s top law firms — always measured by one outcome: signed cases, not vanity traffic.
35 offices, coast to coast
We serve law firms in every major U.S. market — with local jurisdiction knowledge, real court targeting and market-specific AI-search strategy in each. Select any office to see its local page.
35 offices across 21 states & D.C. · See all areas we serve →
What sets InterCore apart
Law Firms Only
We don't market dentists or plumbers. 100% of our focus is the unique dynamics of legal client acquisition.
You Own Everything
Month-to-month contracts and full ownership of your website, content and data. We earn your business every month.
Built for AI Search
The only agency founded by a former Google Marketing Director, pioneering GEO for the ChatGPT era.
24 years, one focus
Founded
InterCore launches as a data-driven digital marketing agency.
Inside Google
Founder Scott Wiseman serves as a Marketing Director at Google.
Law-Firm-Only
We narrow focus to serve law firms exclusively — nothing else.
GEO Practice
Launch of our Generative Engine Optimization discipline for AI search.
Nationwide
35 offices, 200+ firm clients and $775M+ recovered by those clients.
Everything InterCore does, in one place
From AI-search services to jurisdiction-specific local pages, guides and free tools — here’s the full map of the site.
Credentials that back the work
Powered by LawCore AI — our proprietary platform
Every InterCore engagement runs on LawCore AI— the proprietary SaaS platform we built for the AI-search era. It is the engine behind our law firm marketing: it structures your firm’s data, builds the authority signals AI models trust, and makes you the firm ChatGPT, Google Gemini, Claude, Perplexity and Google AI Overviews recommend. Six connected disciplines, one system.
- GEOGenerative Engine OptimizationGet cited in ChatGPT, Perplexity, Claude & Gemini answers.
- AEOAnswer Engine OptimizationBe the direct answer in AI search, voice & featured snippets.
- SchemaSchema MarkupLegalService, Attorney, FAQ & Review structured data.
- E-E-A-TE-E-A-T SignalsVerifiable experience, expertise, authority & trust.
- GMBGoogle Business ProfileWin the local pack & location-based AI recommendations.
- WebAI-Ready Web DesignConversion-focused firm sites with schema baked in.