1. Introduction & Acceptance

InterCore Technologies LLC, founded in 2002 and headquartered in Marina Del Rey, California, provides specialized legal marketing services including search engine optimization (SEO), Generative Engine Optimization (GEO), pay-per-click advertising (PPC), web design and development, AI consulting, content creation, and related digital marketing services exclusively to law firms and legal professionals.

These Terms apply to all services ordered through our website at intercore.net, by phone at 213-282-3001, via email at sales@intercore.net, or through any written agreement, proposal, or statement of work (“SOW”) referencing these Terms.

2. Key Definitions

For purposes of these Terms, the following definitions apply:

3. Service Agreement & Scope

3.1 Service Engagement

All Services are provided pursuant to a written Service Agreement or Statement of Work that specifies the scope, deliverables, timeline, fees, and specific terms for your engagement. The Service Agreement incorporates these Terms by reference and together they form the complete contract between the parties.

Services may include but are not limited to:

3.2 Service Term & Renewal

Unless otherwise specified in your Service Agreement, most InterCore services are provided on a month-to-month basis with no long-term contracts required. However, certain services—particularly custom website development, comprehensive AI marketing audits, or enterprise-level implementations—may require minimum engagement periods as specified in the Service Agreement.

3.3 Modifications to Services

We reserve the right to modify, suspend, or discontinue any aspect of our Services with reasonable notice to active clients. If we make material changes to Services you’ve purchased, we will notify you at least 30 days in advance and provide options to:

• Accept the modified Services under updated terms
• Transition to alternative Services that meet your needs
• Terminate the Agreement without penalty upon completion of the current billing period

4. Payment Terms & Billing

4.1 Fees & Payment Schedule

All fees for Services are specified in your Service Agreement or SOW. Unless otherwise stated, fees are:

For current pricing information on standard service packages, please visit our pricing page or contact our team for a custom quote based on your specific needs.

4.2 Payment Methods

We accept the following payment methods:

Payment is due upon receipt of invoice unless alternative terms are specified in your Service Agreement. Late payments are subject to the terms described in Section 4.4 below.

4.3 Third-Party Advertising Costs

For Services involving paid advertising management (Google Ads, Microsoft Ads, Facebook Ads, etc.), you understand and agree that:

4.4 Late Payment & Collections

We understand that payment delays can occasionally occur. However, timely payment is essential for us to continue providing quality Services. Our late payment policy:

Payment Difficulties: If you anticipate difficulty making payment, please contact us immediately. We’re willing to work with clients experiencing temporary financial challenges to establish alternative payment arrangements.

4.5 Refund Policy

Due to the nature of digital marketing services, which involve immediate resource allocation, strategic planning, and often third-party costs, our refund policy is as follows:

5. Intellectual Property & Ownership

5.1 Client Ownership of Deliverables

Unlike some agencies that retain ownership of work products, InterCore’s policy prioritizes client asset ownership:

5.2 InterCore Proprietary Materials

InterCore retains all rights to our proprietary methods, processes, tools, software, templates, and intellectual property, including but not limited to:

• Proprietary SEO and GEO methodologies and frameworks
• Internal software tools, scripts, and automation systems
• General templates, workflows, and processes used across multiple clients
• Trade secrets and confidential business information
• Pre-existing intellectual property owned by InterCore prior to engagement

You receive a non-exclusive, non-transferable license to use InterCore’s proprietary tools and systems solely for the purpose of receiving Services during the term of our Agreement. This license terminates upon termination of the Agreement.

5.3 Third-Party Components

Services may incorporate third-party components (WordPress themes, plugins, stock photography, fonts, APIs) subject to their own license terms. You are responsible for complying with applicable third-party licenses. InterCore will inform you of any third-party license requirements that affect your use of Deliverables.

5.4 Portfolio & Marketing Use

You grant InterCore permission to:

If you prefer not to be featured in our portfolio, please notify us in writing and we will honor your request within 30 days.

6. Client Responsibilities & Cooperation

6.1 Information & Access

Successful delivery of Services requires your cooperation and timely provision of information. You agree to:

6.2 Content Accuracy & Legal Compliance

You are solely responsible for ensuring that all content, materials, claims, and information you provide to InterCore:

• Are accurate, truthful, and not misleading
• Comply with all applicable state bar rules and attorney advertising regulations
• Do not infringe on any third-party intellectual property rights
• Do not contain defamatory, offensive, or illegal content
• Include proper disclaimers as required by your state bar association

InterCore provides marketing services only and does not provide legal advice regarding attorney advertising compliance. While we make reasonable efforts to follow general best practices for legal marketing, you are responsible for ensuring all content complies with your specific state bar rules. We recommend having your state bar association or legal counsel review marketing materials before publication if you have compliance concerns.

6.3 Third-Party Platform Compliance

For Services involving third-party platforms (Google Ads, social media, etc.), you agree to:

7. Warranties & Disclaimers

7.1 InterCore Warranties

InterCore warrants that:

7.2 No Guarantees of Results

While we provide ROI projections and performance estimates based on historical data and industry benchmarks, these are estimates only and do not constitute guarantees of future performance.

7.3 Disclaimer of Warranties

EXCEPT AS EXPRESSLY STATED IN SECTION 7.1, INTERCORE PROVIDES ALL SERVICES ON AN “AS IS” AND “AS AVAILABLE” BASIS. TO THE MAXIMUM EXTENT PERMITTED BY LAW, INTERCORE DISCLAIMS ALL OTHER WARRANTIES, WHETHER EXPRESS, IMPLIED, OR STATUTORY, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

InterCore does not warrant that:

• Services will be uninterrupted, error-free, or available at all times
• Results obtained from Services will meet your expectations or requirements
• Third-party platforms or services will function as expected or remain available
• Websites, content, or campaigns will be free from technical errors, security vulnerabilities, or compatibility issues
• Search engines, AI platforms, or other third parties will index, rank, or feature your content

7.4 Third-Party Platforms & Services

InterCore has no control over third-party platforms including but not limited to Google, Microsoft, Facebook, AI platforms (ChatGPT, Perplexity, Google Gemini, Claude), hosting providers, domain registrars, and software services. We are not responsible for:

8. Limitation of Liability

8.1 Liability Cap

8.2 Exclusion of Consequential Damages

IN NO EVENT SHALL INTERCORE BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:

• Lost profits, revenue, or business opportunities
• Loss of data or information
• Loss of goodwill or reputation
• Cost of substitute services or procurement
• Business interruption or downtime
• Failure to acquire clients or cases

This exclusion applies even if InterCore has been advised of the possibility of such damages and regardless of whether such damages were foreseeable.

8.3 Exceptions to Limitations

The limitations and exclusions in this Section 8 do not apply to:

• Liabilities that cannot be excluded or limited under applicable law
• Damages arising from InterCore’s gross negligence, willful misconduct, or fraud
• Breaches of confidentiality obligations (subject to separate limitations)
• InterCore’s indemnification obligations under Section 9

8.4 Timely Notification of Claims

You must notify InterCore in writing of any claim within thirty (30) days of discovering the issue giving rise to the claim. Failure to provide timely notice may result in forfeiture of your right to pursue the claim. Any legal action must be commenced within one (1) year of the event giving rise to the claim.

9. Indemnification

9.1 Client Indemnification

You agree to indemnify, defend, and hold harmless InterCore Technologies LLC, its officers, directors, employees, contractors, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorney fees) arising from or related to:

9.2 InterCore Indemnification

InterCore agrees to indemnify, defend, and hold harmless Client from claims that original work created by InterCore (excluding client-provided materials and third-party components) infringes a third party’s intellectual property rights, provided that:

• Client promptly notifies InterCore in writing of the claim
• InterCore has sole control of the defense and settlement of the claim
• Client provides reasonable cooperation in the defense
• The claim does not arise from Client’s modification of deliverables or combination with non-InterCore materials

If InterCore-created work is found to infringe, or InterCore believes it may infringe, InterCore may at its option: (a) obtain the right for Client to continue using the work, (b) modify the work to make it non-infringing, or (c) replace the work with non-infringing alternatives. If none of these options are commercially reasonable, InterCore may terminate the affected portion of Services and refund pro-rated fees for unused services.

10. Confidentiality

10.1 Mutual Confidentiality Obligations

Both parties agree to maintain the confidentiality of Confidential Information disclosed during the course of the engagement. “Confidential Information” includes all non-public information designated as confidential or that reasonably should be considered confidential given its nature and the circumstances of disclosure.

10.2 Exceptions to Confidentiality

Confidentiality obligations do not apply to information that:

• Is or becomes publicly available through no breach of this Agreement
• Was rightfully known to the receiving party prior to disclosure
• Is rightfully received from a third party without confidentiality obligations
• Is independently developed by the receiving party without use of Confidential Information
• Must be disclosed pursuant to legal requirement, court order, or government regulation (with prompt notice to disclosing party when legally permissible)

10.3 Duration of Confidentiality

Confidentiality obligations survive termination of this Agreement and continue for five (5) years from the date of disclosure, except for trade secrets which remain confidential for as long as they qualify as trade secrets under applicable law.

11. Termination

11.1 Termination by Client

For month-to-month retainer services, you may terminate at any time by providing written notice as specified in your Service Agreement (typically 30 days). Termination becomes effective at the end of the then-current billing period. Fees for the current billing period are non-refundable.

For project-based services, you may terminate by providing written notice, but you remain responsible for: (a) payment for all work completed through the termination date, (b) reimbursement of non-refundable costs incurred on your behalf, and (c) any termination fees specified in the Service Agreement.

11.2 Termination by InterCore

InterCore may terminate the Agreement with 30 days’ written notice for any reason. Additionally, InterCore may terminate immediately upon written notice if:

11.3 Effects of Termination

Upon termination of the Agreement:

Sections of these Terms that by their nature should survive termination shall survive, including but not limited to: payment obligations, intellectual property provisions, confidentiality, indemnification, limitation of liability, and dispute resolution.

12. Dispute Resolution

12.1 Informal Resolution

Before initiating formal dispute resolution proceedings, the parties agree to attempt to resolve disputes informally by providing written notice describing the dispute and proposed resolution. Representatives from both parties will meet (in person, by phone, or video conference) within 15 days of notice to attempt good-faith resolution.

12.2 Mediation

If informal resolution is unsuccessful within 30 days, either party may initiate non-binding mediation. The parties will mutually select a mediator and share mediation costs equally. Mediation will be conducted in Los Angeles County, California, or via video conference by mutual agreement.

12.3 Arbitration

If mediation does not resolve the dispute within 60 days, any remaining disputes shall be resolved by binding arbitration in accordance with the Commercial Arbitration Rules of the American Arbitration Association. The arbitration shall be conducted in Los Angeles County, California, with one arbitrator mutually selected by the parties. Each party shall bear its own attorney fees and costs unless the arbitrator determines otherwise based on the merits of the dispute.

12.4 Governing Law & Jurisdiction

This Agreement shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of laws principles. Any litigation arising from this Agreement (including enforcement of arbitration awards) shall be brought exclusively in the state or federal courts located in Los Angeles County, California, and both parties consent to the personal jurisdiction of such courts.

13. Privacy & Data Protection

13.1 Privacy Policy

InterCore’s collection, use, and protection of personal information is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using our Services, you acknowledge that you have read and understood the Privacy Policy.

13.2 Client Data Responsibilities

You represent and warrant that:

• You have all necessary rights and consents to provide data to InterCore for processing as part of Services
• Your collection and use of data complies with all applicable privacy laws and regulations
• You have implemented appropriate privacy policies on your website and obtained necessary user consents
• You will not provide InterCore with sensitive personal information (health records, financial account numbers, government IDs) unless specifically agreed in writing with appropriate safeguards

13.3 Data Security

InterCore implements reasonable administrative, technical, and physical security measures to protect Client data. However, no method of electronic transmission or storage is 100% secure. InterCore cannot guarantee absolute security of data.

In the event of a data breach affecting Client information, InterCore will notify Client promptly (within 72 hours of discovery) and cooperate in any required breach notification or remediation efforts.

13.4 Data Retention & Deletion

Upon termination, InterCore will:

14. General Provisions

14.1 Entire Agreement

These Terms, together with the Service Agreement or SOW and any written amendments executed by both parties, constitute the entire agreement between the parties regarding Services and supersede all prior or contemporaneous understandings, agreements, representations, and warranties, both written and oral.

14.2 Amendments

InterCore reserves the right to modify these Terms at any time. We will provide notice of material changes by email to the address on file and by posting updated Terms on our website with a new “Last Updated” date. Continued use of Services after the effective date of changes constitutes acceptance of modified Terms.

For active clients, material changes will not apply retroactively to existing Service Agreements unless mutually agreed in writing. Changes will apply to renewals and new Services ordered after the effective date.

14.3 Assignment

You may not assign or transfer this Agreement or any rights or obligations hereunder without InterCore’s prior written consent. InterCore may assign this Agreement to an affiliate, successor, or acquirer without your consent. Any attempted assignment in violation of this section is void.

14.4 Independent Contractors

The parties are independent contractors. Nothing in this Agreement creates a partnership, joint venture, employment, agency, or franchise relationship. Neither party has authority to bind the other or make commitments on the other’s behalf.

14.5 Force Majeure

Neither party shall be liable for failure or delay in performance due to causes beyond its reasonable control, including but not limited to: acts of God, natural disasters, war, terrorism, labor disputes, government actions, internet or telecommunications failures, or third-party platform outages. The affected party will notify the other promptly and use reasonable efforts to minimize impact.

14.6 Severability

If any provision of these Terms is held invalid, illegal, or unenforceable, the remaining provisions shall continue in full force and effect. The invalid provision shall be modified to the minimum extent necessary to make it enforceable while preserving the parties’ original intent.

14.7 Waiver

No waiver of any provision of these Terms shall be deemed or shall constitute a waiver of any other provision, nor shall any waiver constitute a continuing waiver. No failure to exercise or delay in exercising any right or remedy shall constitute a waiver of such right or remedy.

14.8 Notices

All notices required under these Terms must be in writing and delivered via:

• Email to the address on file (deemed received when sent if no error notification received)
• Certified mail, return receipt requested (deemed received 3 business days after mailing)
• Overnight courier (deemed received 1 business day after sending)

Notices to InterCore should be sent to: sales@intercore.net with copy to: InterCore Technologies LLC, 13428 Maxella Ave, Marina Del Rey, CA 90292, Attention: Legal Department.

14.9 Headings

Section headings are for convenience only and shall not affect the interpretation of these Terms.

15. Contact Information

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