1. Introduction & Scope

InterCore Technologies has provided specialized legal marketing services since 2002. As a marketing agency serving law firms, we understand the critical importance of confidentiality, data security, and privacy protection—values that align closely with the legal profession’s own ethical obligations.

This Privacy Policy applies to all information collected through:

1.1 Important Note for Law Firm Clients

If you are a law firm client engaging our services, please note that we may process information about your firm, your attorneys, and potentially your clients as part of delivering marketing services. However, InterCore does not provide legal services, and nothing in this Privacy Policy creates an attorney-client relationship. You remain responsible for ensuring compliance with attorney-client privilege, legal ethics rules, and applicable data protection regulations when sharing information with us.

1.2 Your Consent

By using our website or services, you consent to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not access our website or use our services.

2. Information We Collect

We collect several types of information from and about users of our website and services. The information we collect depends on how you interact with us and which services you use.

2.1 Information You Provide Directly

We collect information that you voluntarily provide to us, including:

2.2 Information Collected Automatically

When you access our website, we automatically collect certain information about your device and browsing behavior:

2.3 Information from Third Parties

We may receive information about you from third-party sources, including:

• Analytics Providers: Google Analytics, Google Search Console, and other analytics platforms provide aggregated and anonymized usage data
• Advertising Platforms: Google Ads, Microsoft Ads, and social media platforms provide campaign performance data
• Business Data Providers: Publicly available business information from directories, state bar associations, and professional databases
• Social Media: Public profile information when you interact with our social media accounts
• Referral Partners: Contact information when someone refers your firm to our services

2.4 Information We Do NOT Collect

3. How We Use Your Information

InterCore uses collected information for legitimate business purposes related to providing and improving our marketing services. Specifically, we use your information to:

3.1 Provide Services

3.2 Process Transactions

• Process payments and manage billing for services
• Maintain financial records and transaction history
• Prevent fraud and ensure payment security
• Generate invoices and payment receipts
• Manage collections for overdue accounts

3.3 Improve Services & User Experience

3.4 Communicate with You

• Respond to inquiries, questions, and support requests
• Send service-related notifications, updates, and announcements
• Provide project status updates and performance reports
• Schedule consultations and meetings
• Request feedback and testimonials
• Send newsletters and educational content (with opt-in consent)

3.5 Marketing & Business Development

3.6 Legal Compliance & Protection

• Comply with legal obligations, court orders, and government requests
• Enforce our Terms of Service and other agreements
• Protect against fraud, security threats, and illegal activity
• Defend legal claims and resolve disputes
• Maintain records for tax, accounting, and regulatory purposes

3.7 Legal Basis for Processing (GDPR)

For users in the European Economic Area (EEA) and United Kingdom, we process personal data based on the following legal grounds:

4. How We Share Your Information

InterCore does not sell, rent, or trade your personal information to third parties for their marketing purposes. We only share your information in the limited circumstances described below:

4.1 Service Providers & Business Partners

We share information with trusted third-party service providers who assist us in operating our business and delivering services to you:

4.2 Client-Authorized Disclosures

For law firm clients, we share information with third parties as necessary to provide contracted services:

• Publishing content to your website, social media accounts, and online profiles
• Managing your advertising accounts on Google, Microsoft, Facebook, and other platforms
• Submitting your law firm information to legal directories and citation sources
• Coordinating with your existing vendors (hosting providers, domain registrars, etc.)
• Sharing performance data with your internal team or other authorized representatives

4.3 Legal Requirements & Protection

We may disclose your information when required by law or when we believe disclosure is necessary to:

4.4 Business Transfers

If InterCore is involved in a merger, acquisition, asset sale, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or prominent notice on our website of any change in ownership or use of your personal information, as well as any choices you may have regarding your information.

4.5 Aggregated & Anonymized Data

We may share aggregated, anonymized, or de-identified information that cannot reasonably be used to identify you. This includes:

• Industry statistics and benchmarks (e.g., “average law firm website conversion rates”)
• General market trends and insights
• Research and white papers using anonymized data
• Case studies with identifying details removed (unless you’ve given specific permission)

5. Data Security & Protection

InterCore takes data security seriously and implements industry-standard security measures to protect your information from unauthorized access, alteration, disclosure, or destruction.

5.1 Security Measures

5.2 Security Limitations

5.3 Data Breach Notification

In the event of a data breach affecting your personal information, InterCore will:

• Investigate the breach promptly and take steps to contain and remediate it
• Notify affected individuals within 72 hours of discovery (or sooner as required by law)
• Provide details about what information was compromised and what steps we’re taking
• Offer guidance on protecting yourself from potential harm
• Cooperate with law enforcement and regulatory authorities as required
• Report breaches to appropriate authorities as required by GDPR, CCPA, and other applicable laws

6. Your Privacy Rights

You have certain rights regarding your personal information. The specific rights available to you depend on your location and applicable privacy laws.

6.1 Rights for All Users

6.2 GDPR Rights (EEA & UK Users)

If you are located in the European Economic Area or United Kingdom, you have additional rights under the General Data Protection Regulation (GDPR):

6.3 CCPA Rights (California Users)

If you are a California resident, you have rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

6.4 How to Exercise Your Rights

To exercise any of the privacy rights described above:

Response Timeline: We will respond to verified requests within 30 days (45 days for complex requests, with notice of extension). We do not charge a fee for the first request per year, but may charge reasonable fees for excessive, repetitive, or manifestly unfounded requests.

7. Cookies & Tracking Technologies

InterCore uses cookies and similar tracking technologies to enhance your browsing experience, analyze website performance, and deliver personalized content.

7.1 What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help websites remember your preferences, recognize you on return visits, and understand how you use the site.

7.2 Types of Cookies We Use

7.3 Managing Cookies

You have several options for managing cookies:

7.4 Do Not Track Signals

Some browsers transmit “Do Not Track” signals. Because there is no uniform standard for DNT signals, our website does not currently respond to DNT browser signals. We will continue to monitor developments regarding DNT standards.

8. Third-Party Services & Links

8.1 Third-Party Websites

Our website contains links to third-party websites, including client law firm websites, legal directories, social media platforms, and service providers. This Privacy Policy applies only to InterCore’s website and services. We are not responsible for the privacy practices of third-party websites.

8.2 Third-Party Service Providers

We use various third-party services to operate our business. Below are key service providers and links to their privacy policies:

8.3 Social Media Features

Our website includes social media features such as share buttons, embedded videos, and social media feeds. These features may collect your IP address, track pages you visit on our site, and set cookies. Social media features are hosted either by third parties or directly on our site. Your interactions with these features are governed by the privacy policies of the companies providing them.

9. Data Retention

9.1 How Long We Keep Your Information

InterCore retains personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

9.2 Data Deletion

When we no longer have a legitimate business need or legal requirement to retain your information, we will either delete or anonymize it. Deletion methods include:

• Secure deletion from active systems and databases
• Removal from backup systems within standard retention cycles
• Anonymization of data used for analytics or research purposes
• Physical destruction of hardware containing data (when decommissioned)

10. International Data Transfers

10.1 Data Processing Locations

InterCore Technologies is based in the United States (Marina Del Rey, California). Your information may be transferred to, stored, and processed in the United States and other countries where InterCore or our service providers operate.

10.2 Safeguards for International Transfers

When transferring data internationally, InterCore implements appropriate safeguards including:

• Standard Contractual Clauses (SCCs) approved by the European Commission
• Data Processing Agreements with service providers that include appropriate safeguards
• Encryption of data in transit and at rest
• Regular security assessments of international service providers
• Compliance with applicable data transfer regulations (GDPR Article 46, etc.)

11. Children’s Privacy

InterCore’s services are designed for businesses (law firms) and legal professionals. Our website and services are not directed to children under the age of 16, and we do not knowingly collect personal information from children.

12. Changes to This Privacy Policy

12.1 Policy Updates

InterCore may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or for other operational reasons. We will notify you of material changes by:

12.2 Your Acceptance of Changes

Your continued use of our website and services after the effective date of changes constitutes your acceptance of the updated Privacy Policy. If you do not agree to the updated policy, you should discontinue use of our services and contact us to discuss your options.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.

13. Contact Us About Privacy

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