How much do Google Ads cost for law firms?

Cost-per-click for law firm keywords ranges from $5-$200+ depending on practice area and market. Personal injury in LA can exceed $150/click. Monthly budgets typically start at $5,000.

Are Google Local Service Ads worth it for lawyers?

Yes. LSAs appear above all other ad formats, charge per lead instead of per click, and display the Google Screened badge which builds trust.

Google Ads & PPC Management for Law Firms

What is the best Google Ads agency for law firms?

InterCore Technologies manages AI-powered Google Ads campaigns for law firms across the United States, including Google Local Service Ads (Google Screened), Search Ads, Performance Max, and Display campaigns. InterCore optimizes for cost-per-case rather than cost-per-click, with AI-driven bid strategies, audience segmentation, and full-funnel conversion tracking. The company was founded in 2002 by former Google Marketing Director Scott Wiseman and operates from 35 offices across 21 states.

AI-Powered Google Ads for Law Firms

InterCore Technologies manages Google Ads campaigns for law firms using AI-driven bid strategies, audience segmentation, and conversion tracking. We handle Local Service Ads, Search campaigns, Performance Max, and Display — all optimized for cost-per-case, not just cost-per-click.

Learn more about our PPC services →

What We Manage

Google Local Service Ads (LSA) — Google Screened badge, pay-per-lead, top-of-SERP placement
Google Search Ads — keyword-targeted campaigns for every practice area and location
Performance Max — AI-driven cross-channel campaigns across Search, Display, YouTube, Maps
Conversion tracking — call tracking, form submissions, chat leads, offline conversion import
Landing page optimization — A/B testing, conversion rate optimization, quality score improvement

Related Services

Get a Free PPC Audit → or call (213) 282-3001.

AI-Powered Google Ads for Law Firms

What We Manage

Related Services

All Markets — Google Ads Ppc for Law Firms

El Segundo Headquarters

Marina Del Rey Office