InterCore · Original Research

Research

First-party, measured studies on how AI search actually treats law firms — reproducible data, published methodology. We’d rather be the source than cite one.

July 20, 2026 · n=540

The State of AI Search Visibility for Law Firms (2026)

First-party study of 1,620 AI answers across 540 legal queries: when someone asks AI which lawyer to hire, a directory is the first source cited 77.8% of the time. How the directory wall shuts law firms out of AI search — with the raw data.

Read the study →

October 7, 2026 · n=320

Law Firm AI Visibility Index: Which Firms Do AI Engines Recommend?

320 answers from ChatGPT, Perplexity, Google AI Mode and Gemini to the same lawyer-search prompts in 1 of the 25 largest US cities: how many firms each engine names, what sources it relies on, and which firms it names most.

Read the study →