Why AI search visibility wins cases
Clients Ask AI First
A growing share of people now ask ChatGPT, Gemini and Perplexity to research services before they call. If your firm isn't structured for retrieval, you're invisible in that answer.
Legal Is Held Higher
Law is "Your Money or Your Life" — Google and every LLM demand stronger E-E-A-T before they recommend you.
Every Engine, One System
GEO, AEO, AIO and SEO working together across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews.
Measured & Reported
A live AI-visibility audit and monthly reporting on citations, rankings and — the metric that matters — signed cases.
Compounds Over Time
Technical and schema fixes land in weeks; your AI citation share compounds as topical authority builds.
You Own Everything
Month-to-month, no lock-in, and you own all the site, code, content and data we build. Full stop.
What is FindLaw’s PPC Threshold?
≡ On this page — Why AI visibility wins ▾ Home / Legal Marketing / FindLaw’s PPC Threshold: Impact on Small Law Firms ← Back to Legal Marketing Legal Marketing · Law firms only FindLaw’s PPC Threshold: Impact on Small Law Firms FindLaw's PPC threshold pricing creates real challenges for small law firms. Learn how AI-powered legal marketing alternatives can outperform FindLaw at lower cost per case. SEO GEO AEO AIO E-E-A-T Schema Get Your Free AI Visibility Audit → Calculate Your ROI Guide at a glance Part of Legal Marketing Guides in this hub 72 Read time ~23 min Built for AI search + Google ← All Legal…
One foundation, every engine
Rank in classic Google Search
What FindLaw’s PPC Threshold covers
From audit to signed cases
Technical Audit
A 23-point crawl of architecture, speed, schema and AI-citation gaps — delivered in 24 hours.
Fix & Fortify
We resolve crawl blockers, ship speed and schema fixes, and build the E-E-A-T trust layer.
Amplify Across Engines
Optimize for SEO, GEO, AEO and AI Overviews so you surface wherever clients search.
Measure & Iterate
Live health score, monthly reporting, and the metrics that matter — signed cases.
Dashboards & results
Organic Traffic Growth
Search Console impressions & clicks trending up, post-audit.
Core Web Vitals
LCP, INP and CLS moving into the green.
AI Citation Tracking
Firm appearances across ChatGPT, Gemini & Perplexity.
Estimate your growth
Move the sliders to model what improved AI visibility could mean for your firm.
Read it, chapter by chapter
The full 22-chapter guide for law firms — pick any chapter to read it here.
Why AI search visibility wins cases
AI-first Clients Ask AI First A growing share of people now ask ChatGPT, Gemini and Perplexity to research services before they call. If your firm isn't structured for retrieval, you're invisible in that answer. YMYL Legal Is Held Higher Law is "Your Money or Your Life" — Google and every LLM demand stronger E-E-A-T before they recommend you.
15+ Every Engine, One System GEO, AEO, AIO and SEO working together across ChatGPT, Gemini, Claude, Perplexity and Google AI Overviews. Live Measured & Reported A live AI-visibility audit and monthly reporting on citations, rankings and — the metric that matters — signed cases. 60–90d Compounds Over Time Technical and schema fixes land in weeks; your AI citation share compounds as topical authority builds.
100% You Own Everything Month-to-month, no lock-in, and you own all the site, code, content and data we build. Full stop. The Foundation What is FindLaw’s PPC Threshold ?
SEO GEO AEO AIO E-E-A-T Schema Get Your Free AI Visibility Audit → Calculate Your ROI Guide at a glance Part of Legal Marketing Guides in this hub 72 Read time ~21 min Built for AI search + Google ← All Legal… The Modern Search Stack
