Employment Law Marketing That Fights for Workplace Justice
Connect with employees facing discrimination, wrongful termination, and workplace violations – $35,000 average case values
Average client sees first qualified lead in 12-18 days
Complete Employment Law Marketing Solutions
Discrimination Case Marketing
Target high-value discrimination cases with sensitive, empowering messaging that resonates with victims.
- Age, race, gender discrimination content
- EEOC complaint process guides
- Hostile work environment resources
- Protected class targeting
Whistleblower & Retaliation
Capture high-stakes whistleblower and retaliation cases with trust-building content and confidential intake.
- Qui tam and False Claims Act content
- Retaliation protection information
- Confidential consultation messaging
- Success story showcases
Wage & Hour Violations
Target unpaid overtime and wage theft cases with calculator tools and class action opportunities.
- Overtime calculator tools
- Misclassification content
- Class action landing pages
- Industry-specific targeting
Wrongful Termination
Capture emotionally charged wrongful termination searches with empathetic, action-oriented content.
- At-will employment exceptions
- Constructive discharge content
- Severance negotiation guides
- Unemployment benefits resources
Industry-Specific Targeting
Dominate employment law searches in key industries with specialized content and targeted campaigns.
- Healthcare worker rights
- Tech industry discrimination
- Restaurant wage violations
- Government employee protections
LinkedIn & Professional Networks
Leverage professional networks where employment issues are discussed and shared.
- LinkedIn content strategy
- Professional group engagement
- Thought leadership articles
- Employee rights education
Employment Law Marketing by Case Type
🚫 Discrimination
High-value cases averaging $50,000+. Target protected classes with empowering content. Focus on EEOC deadlines and documentation.
😔 Sexual Harassment
Sensitive cases requiring trust. #MeToo movement awareness. Confidential consultation emphasis. Average case: $75,000+.
⏰ Wage & Hour
Volume practice with class action potential. Overtime calculators drive leads. Target specific industries. Average case: $15,000.
📝 Wrongful Termination
Emotional searches need immediate response. At-will exceptions content crucial. Average case: $30,000.
🤕 Disability Discrimination
ADA compliance failures. Reasonable accommodation denials. High settlement potential. Average case: $40,000.
🔔 Whistleblower
Highest value cases at $100,000+. Qui tam and False Claims Act expertise. Confidentiality crucial.
Real Results from Real Employment Law Firms
ROI in First Year
San Francisco employment firm tripled caseload focusing on tech industry discrimination and wrongful termination.
LinkedIn advertising + tech worker targeting + wage calculator tools
Class Action Settlement
New York firm landed major wage & hour class action through targeted restaurant worker campaign.
Industry-specific landing pages + overtime calculator + social media outreach
Lead Quality Improvement
Chicago firm improved conversion rates by focusing on discrimination and retaliation cases.
Case evaluation forms + EEOC deadline content + trust signals
Employment Law Marketing FAQs
What makes employment law marketing unique?
Employment law clients often research extensively before contacting an attorney. They need education about their rights, documentation guidance, and trust-building content. The complexity of employment laws makes comprehensive content marketing essential. LinkedIn and professional networks are crucial channels.
Should I focus on employees or employers?
Employee-side practice typically offers higher volume and better digital marketing ROI. Discrimination and wrongful termination cases have strong emotional drivers that work well with content marketing. Employer-side work usually comes through referrals and relationships rather than digital marketing.
How important are calculator tools for employment law?
Critical. Overtime calculators, severance calculators, and discrimination damage estimators drive 40% more leads than standard content. Interactive tools position you as helpful and knowledgeable while capturing high-intent leads. We create custom calculators for each practice area.
What’s the typical employment law marketing budget?
Successful employment law firms invest $6,000-$12,000/month on digital marketing. With average case values of $35,000 and 410% ROI, this typically generates 10-20 quality cases monthly. Focus on discrimination and wrongful termination for highest returns.
How long before I see employment law leads?
Employment law has a moderate timeline. PPC can generate leads within a week, but employment law clients research thoroughly. Most firms see first qualified leads within 12-18 days. Full optimization typically occurs by month 3-4. Content marketing and SEO show results in 4-6 months.
Employment Law Marketing Investment Levels
Foundation
- Google Ads management
- Basic SEO optimization
- 2 practice area pages
- Monthly reporting
- 5-8 leads/month expected
Growth
- Everything in Foundation
- LinkedIn advertising
- Calculator tools
- Content marketing (4/month)
- All practice areas
- Live chat management
- 12-18 leads/month expected
Enterprise
- Everything in Growth
- Class action campaigns
- Industry-specific targeting
- Video marketing
- Multi-location SEO
- Dedicated team
- 25+ leads/month expected
Ready to Fight for Workplace Justice?
Get your free employment law marketing audit and start connecting with employees who need your help
Get Your Free Employment Law Marketing Audit
⚖️ Fighting for workplace justice together
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