Solutions by practice area
Benchmarks for your practice
⚖
Personal Injury
Avg. Case Value
$47,000
Typical ROI
450%
Cost / Lead
$125
First Lead
10–15 days
💡Be the first PI firm AI recommends in your city. Early adopters see 3x more qualified leads.
See full strategy →💼
Employment Law
Avg. Case Value
$35,000
Typical ROI
410%
Cost / Lead
$110
First Lead
12–18 days
💡Complex employment laws are perfect for AI Q&A format — a huge untapped opportunity.
See full strategy →❤
Family Law & Divorce
Avg. Case Value
$12,500
Typical ROI
380%
Cost / Lead
$85
First Lead
15–20 days
💡AI prioritizes empathetic, comprehensive content — perfect for family law's sensitive nature.
See full strategy →🛡
Criminal Defense & DUI
Avg. Case Value
$8,500
Typical ROI
325%
Cost / Lead
$95
First Lead
5–10 days
💡24/7 AI availability matches urgent client needs. Voice-search optimization is critical.
See full strategy →📜
Estate & Probate
Avg. Case Value
$7,500
Typical ROI
340%
Cost / Lead
$65
First Lead
20–25 days
💡Educational content thrives in AI. Position as the trusted advisor for complex planning.
See full strategy →✈
Immigration Law
Avg. Case Value
$5,500
Typical ROI
365%
Cost / Lead
$55
First Lead
15–20 days
💡Multi-language AI responses. First movers are dominating immigrant communities.
See full strategy →📋
General Practice
Avg. Case Value
$4,500
Typical ROI
275%
Cost / Lead
$75
First Lead
15–25 days
💡Broad expertise is perfect for AI's diverse queries. Local authority positioning is key.
See full strategy →🏛
Bankruptcy Law
Avg. Case Value
$3,500
Typical ROI
290%
Cost / Lead
$45
First Lead
10–15 days
💡AI excels at financial calculations. Interactive tools drive 5x engagement.
See full strategy →Where to invest
Marketing channel comparison
| Channel | Time to Results | Cost / Lead | Lead Quality | Longevity |
|---|---|---|---|---|
| GEO (NEW) | 2–4 weeks | $40–80 | ★★★★★ | Long-term |
| SEO | 3–6 months | $50–100 | ★★★★ | Long-term |
| PPC | Immediate | $100–300 | ★★★ | Pay-to-play |
| LSAs | 1–2 weeks | $80–150 | ★★★★ | Pay-to-play |
Proof
Real results from real firms
312%
ROI in 90 Days
A Los Angeles personal injury firm went from 12 to 47 qualified leads per month with a GEO + SEO strategy.
$1.2M
Revenue Generated
A family law firm doubled its caseload in 6 months with targeted content marketing and AI optimization.
67%
Cost / Lead Reduction
A criminal defense firm cut acquisition costs while increasing lead quality through channel optimization.