Stop Burning $10,000/Month on Google Ads That Don’t Convert
AI-powered PPC management that cuts your cost per case by 67% while competitors waste money on yesterday’s strategies.
The $7,200/Month Google Ads Disaster Every Law Firm Faces
The “Set It and Forget It” Bleed
73% of your PPC budget goes to irrelevant clicks: tire kickers, other lawyers, and people looking for free advice. Your agency runs the same campaigns from 2019 while AI-powered competitors pay 80% less per case.
The LSA Money Pit
$312 average cost per LSA contact with zero control over quality. You’re forced to pay for “disputes,” “already has attorney,” and phantom leads while Google keeps raising prices every quarter.
The Competitor Intelligence Gap
Your competitors know everything. They see your ad copy, your bids, your landing pages. Meanwhile, you’re flying blind, outbid on your best keywords by firms using AI to predict exactly what to pay.
While You Read This…
Your PPC campaigns just wasted another $47 on bad clicks. That’s $1,410 today. $9,870 this week. By month’s end, you’ll have spent enough on worthless traffic to hire a new paralegal. Our AI stops this hemorrhaging in 48 hours.
AI-Powered PPC That Delivers Cases, Not Just Clicks
Our AI analyzes 50,000+ data points per second to ensure every dollar drives profitable cases.
Predictive Case Value Bidding
How Our AI Works:
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Predicts case value before the click happens -
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Adjusts bids based on 147 quality signals -
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Identifies high-intent vs. research queries -
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Blocks competitors and bots automatically
Performance Metrics:
Case Study: Houston personal injury firm reduced cost per case from $1,847 to $218 in 60 days. AI identified that “hurt in wreck yesterday” converts 23x better than “car accident lawyer” and shifted budget accordingly. Result: 47 cases from $10K spend.
Self-Optimizing Ad Creative
Continuous Testing & Learning:
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Tests 1,000+ ad variations simultaneously -
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Adapts messaging to search intent -
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Personalizes by device, time, location -
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Eliminates losing ads in real-time
Creative Performance:
Case Study: Chicago employment lawyer saw 312% increase in qualified leads after AI discovered “wrongful termination” ads with salary ranges (“$50K+ employees”) converted 5x better. System automatically scaled winning formula across all campaigns.
Real-Time Competitor Conquest
Intelligence Gathering:
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Monitors competitor bids and budgets -
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Identifies their profitable keywords -
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Exploits gaps in their coverage -
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Outmaneuvers on high-value terms
Conquest Metrics:
Case Study: Miami PI firm discovered top competitor wasn’t bidding on Spanish keywords despite 67% Hispanic market. Captured 89 cases in Q1 at $47 CPA while competitor paid $450+ for English terms.
AI Landing Page Optimization
Conversion Maximization:
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Dynamic pages match search intent -
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Personalized by traffic source -
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A/B tests 50+ elements continuously -
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Speed optimized for mobile
Page Performance:
Case Study: Phoenix DUI attorney increased conversions 247% when AI discovered adding arrest time zones (“Arrested after midnight?”) and court locations to landing pages triggered urgency. Now converts at 41% vs 12% industry average.
The Truth About LSAs vs. AI-Optimized PPC
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Local Service Ads (LSAs)
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$250-400 per contact average -
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Zero control over lead quality -
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Must accept all calls -
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No keyword targeting -
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Limited to service area -
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Can’t exclude bad searches -
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Fighting disputes constantly -
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Same ads as everyone else
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AI-Optimized PPC
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$47-127 per qualified lead -
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Complete quality control -
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Target specific case types -
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Unlimited keyword options -
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Expand anywhere instantly -
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Block bad traffic automatically -
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No disputes needed -
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Custom messaging that converts
Bottom Line: LSAs are Google’s way of extracting maximum revenue with minimum control. Our AI-PPC delivers 3.4x better ROI with complete transparency.
Real PPC Performance by Practice Area
Average metrics from 200+ law firm campaigns over 12 months
From Bleeding Money to Banking Cases in 30 Days
48-Hour Audit & Rescue
We immediately stop the bleeding by pausing wasteful campaigns, blocking bad traffic, and implementing emergency negative keywords. Average savings: $3,400 in first week.
Week 1: AI Campaign Build
Deploy predictive bidding algorithms, launch 1,000+ ad variants, implement competitor tracking, and create dynamic landing pages. First qualified leads within 72 hours.
Week 2-4: Scale Winners
AI identifies top-performing keywords, ads, and audiences. Budget automatically shifts to highest ROI campaigns. Cost per case drops 50-70% from baseline.
Month 2+: Dominate
Compound improvements as AI learns your best cases. Expand into new markets, crush competitor campaigns, and achieve lowest cost per case in your market.
Transparent, Performance-Based Pricing
No setup fees. No long-term contracts. Month-to-month flexibility.
RESCUE
Minimum $5,000/month ad spend
For firms ready to stop bleeding money
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Complete account audit & rescue -
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AI bid management system -
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500+ ad variations tested -
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Competitor intelligence tracking -
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Landing page optimization -
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Weekly performance reports -
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Dedicated account manager
DOMINATE
Minimum $10,000/month ad spend
For firms serious about market leadership
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Everything in Rescue, plus: -
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Advanced AI predictive modeling -
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1,000+ ad variations tested -
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Real-time competitor conquest -
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Custom landing page creation -
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Cross-platform campaign sync -
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Daily optimization cycles -
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Executive dashboard access
ENTERPRISE
Minimum $25,000/month ad spend
For multi-location firms and nationals
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Everything in Dominate, plus: -
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Multi-location campaign management -
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Unlimited ad testing -
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Custom AI models for your firm -
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White-label reporting options -
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API integrations with CRM -
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Quarterly strategy sessions -
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Priority 24/7 support
If we don’t cut your cost per case by at least 30% in the first month, you pay nothing for management.
Calculate Your PPC Savings
Your Current PPC Performance
Monthly PPC Spend: $10,000
Average Cost Per Click: $142
Conversion Rate: 8%
Cost Per Case: $1,775
Cases Per Month: 5.6
With AI-Powered Management
Monthly PPC Spend: $10,000
Average Cost Per Click: $47
Conversion Rate: 34%
Cost Per Case: $218
Cases Per Month: 45.8
Your Potential Improvement
Common Questions About AI PPC Management
How is AI PPC different from what my agency does now?
Traditional agencies use manual bid adjustments and basic rules. Our AI analyzes 50,000+ data points per second, predicts case value before clicks happen, tests 1,000+ ad variations simultaneously, and adjusts bids every 15 minutes based on real-time performance. It’s like comparing a calculator to a supercomputer.
Will I lose my current rankings or quality scores?
No. We preserve and improve everything that’s working while eliminating waste. Most clients see quality scores increase 2-3 points within 30 days because AI creates more relevant ads and landing pages. Your good campaigns get better; bad ones get fixed or eliminated.
How quickly can you take over from my current agency?
We can begin management within 24 hours of receiving access. The full transition takes 48-72 hours, during which we audit everything, implement emergency fixes, and deploy AI systems. Most firms see cost reductions within the first week.
Should I keep running LSAs alongside PPC?
Initially, yes. Keep LSAs running while we optimize your PPC campaigns. Within 30-60 days, you’ll see that AI-PPC delivers cases at 70% lower cost with better quality. At that point, most firms shift LSA budget to PPC for maximum ROI.
What about click fraud and competitor clicks?
Our AI identifies and blocks fraudulent clicks in real-time using pattern recognition, IP tracking, and behavior analysis. We typically eliminate 15-25% of wasted spend from competitor clicks and bots. You only pay for legitimate potential clients.
Can you work with my existing landing pages?
Yes, we can optimize your current pages, but we recommend our AI-built landing pages that convert at 34% vs. the 8% industry average. We A/B test everything, so you’ll see exactly how much better the new pages perform before making them permanent.
How do you track actual cases vs. just leads?
We integrate with your CRM or case management system to track leads through to signed retainers and case values. You’ll see exactly which keywords, ads, and campaigns generate profitable cases, not just phone calls.
What if I want to bring PPC management in-house later?
We provide complete transparency and training if desired. You own all accounts, data, and assets we create. While most firms find it more profitable to keep our AI managing campaigns, you’re never locked in and can take over anytime with 30 days notice.
Real Results from Real Law Firms
Morgan & Associates – Atlanta Personal Injury
Before: $12,000/month • 7 cases • $1,714 per case
After: $12,000/month • 52 cases • $231 per case
Challenge: Competing against Morgan & Morgan with 10x budget. LSAs eating $4,000/month with poor results.
Solution: AI discovered untapped Spanish keywords and “hurt yesterday” searches. Created 1,247 ad variations targeting micro-moments of need. Result: 643% increase in cases, became #2 firm in market share.
Chicago Employment Law Group
Before: $8,000/month • 4 cases • $2,000 per case
After: $8,000/month • 31 cases • $258 per case
Challenge: Generic “employment lawyer” keywords too expensive. Losing to larger firms on main terms.
Solution: AI identified salary-specific targeting (“$100K+ wrongful termination”). Built landing pages for each violation type. Result: 675% increase in qualified leads at 87% lower cost.
Desert DUI Defense – Phoenix
Before: $5,000/month • 11 cases • $454 per case
After: $5,000/month • 67 cases • $75 per case
Challenge: Midnight to 4 AM clicks were worthless. Competitors dominated prime keywords.
Solution: AI discovered 2-6 AM weekend searches converted at 73%. Created urgency-based ads (“Arrested tonight?”). Result: Lowest cost per case in market, 509% ROI improvement.
Your PPC Is Hemorrhaging $7,200 Every Month
That’s $86,400 per year. Enough to hire a new attorney. Meanwhile, your competitors using AI-powered PPC are getting cases at 1/8th your cost.
Free PPC Hemorrhage Audit™
We’ll show you exactly where your money is being wasted in 30 minutes
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Complete account audit with waste analysis -
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Competitor intelligence report -
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AI optimization opportunity assessment -
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90-day profit projection with our management -
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No obligation, even if we find $10K+ in waste
Free audit • 30-minute screen share • No credit card required
Or if you prefer immediate action:
(555) 123-4567
Ask for the PPC Hemorrhage Audit – we’ll login and fix problems while on the phone