Fractional CMO Pricing for Law Firms | InterCore
Fractional CMO
Pricing That Works for Your Firm
Transparent. No hidden fees. Choose the tier that fits your needs.
Detailed Feature Comparison
| Service | Starter | Mid-Market | Enterprise |
|---|---|---|---|
| Strategy Calls | Monthly | Bi-weekly | Weekly |
| Hours/Month | 20 | 30–40 | 40+ |
| GEO Audit | ✓ Monthly | ✓ + Benchmarking | ✓ + Deep Analytics |
| AI Articles/Month | 1–2 | 2–3 | 4+ |
| Agency Oversight | — | ✓ | ✓ Deep |
| Competitive Benchmarking | — | ✓ Quarterly | ✓ Monthly |
| Team Coaching | — | ✓ | ✓ Advanced |
| Reporting Level | Basic Dashboard | Advanced | Custom + Predictive |
| Support Level | Slack + Email (priority) | Dedicated Slack |
ROI: What You’re Actually Paying
Full-Time CMO
Annual cost: $250K–$450K (salary + benefits + overhead + recruiting)
Hidden costs: Limited focus on AI/GEO, slower adaptation, less accountability
Fractional CMO (Mid-Market)
Annual cost: ~$144K–$168K ($12K–$14K/month)
Savings: $100K–$306K annually + GEO expertise included
60%+ cost savings + AI search visibility that full-time CMOs often lack
What’s NOT Included
A fractional CMO is strategy + oversight, not full execution. You’ll still need an agency or in-house team for:
- Full-time staff hiring/payroll management
- Website design & development
- Ongoing campaign execution (PPC, social ads, email campaigns)
- Content writing beyond thought leadership (landing pages, sales copy)
- Graphic design & video production
- Reputation management & review monitoring (day-to-day)
But here’s what we handle: We coordinate, oversee, and hold your vendors accountable. You’re not alone managing multiple agencies — we’re the strategic quarterback.
Pricing FAQ
What if I want to start with Starter and upgrade later?
Absolutely. Upgrade anytime with 30 days notice. No penalties. Many firms start Starter, then move to Mid-Market as they see results.
Is there a contract?
Yes, a 3-month initial contract to establish baseline metrics. After that, month-to-month with 30-day cancellation. We want to prove ROI before you commit long-term.
Can I pay annually for a discount?
Yes. Annual commitment gets 10% off. So Mid-Market annual: ~$151K–$181K instead of $168K.
What if my needs change mid-contract?
We adjust. Growing firm? Move to Enterprise. Contracting? Drop to Starter. We’re flexible as long as we maintain alignment on strategy.
Do you offer a free trial or consultation?
Yes. 30-minute free strategy call. We discuss your current marketing, pain points, and GEO readiness. No sales pitch — just honest assessment of whether fractional CMO + GEO is right for you.
Ready to Get Started?
Let’s talk about which tier is right for your firm.
Schedule Free Strategy Call30 minutes. No obligation. Let’s explore if we’re the right fit.