Fractional CMO + Generative Engine Optimization

30–40 hours/month. Strategic leadership. Clear accountability.

• ✓ Marketing strategy: Quarterly planning, budget allocation, practice area targeting, competitive positioning
• ✓ GEO audit (monthly): Brand visibility in AI search, schema compliance, AI crawler access, citability scoring, competitor benchmarking
• ✓ AI-native thought leadership: 2–3 attorney-reviewed, 1,500+ word articles/month, optimized for AI citation
• ✓ Agency + team oversight: Vendor accountability, team coaching, campaign review, ROI tracking
• ✓ Partner-level coaching: Strategy alignment with firm leadership, marketing mindset development, quarterly planning
• ✓ Monthly reporting: Lead flow, GEO metrics, content performance, strategic recommendations

1. Marketing Strategy & Leadership

Quarterly strategic planning, budget allocation, practice area prioritization, competitive positioning, and marketing roadmap development. Direct partner engagement every month.

2. Generative Engine Optimization (GEO) Audit

Monthly: Measure and optimize your visibility in AI search. Track brand mentions in ChatGPT, Claude, Gemini, Perplexity. Monitor AI crawler access. Score your schema compliance and content citability. Benchmark against competing firms. This is your competitive advantage.

3. AI-Generated Thought Leadership

2–3 attorney-reviewed, 1,500+ word articles per month. Written for AI discoverability with full schema markup (FAQPage, LegalService, BreadcrumbList, Article). Published to your blog. Cross-posted to LinkedIn. No vague coaching — actual production, delivered to your firm.

4. Agency & Team Oversight

Vendor accountability, campaign review, ROI tracking, team coaching, and performance dashboards. Ensure your internal and external teams are aligned and executing against strategy.

5. Monthly Reporting & Strategy Pivots

Lead flow dashboards, GEO metrics, content performance, GEO/SEO comparison, and strategic recommendations. Quarterly deep-dive strategy sessions to adjust direction based on results.

What’s the difference between a fractional CMO and a marketing agency?

An agency executes campaigns. A fractional CMO owns strategy and ensures your agency/internal team is aligned with firm goals. We set the direction; your team (internal or external) executes. Many firms need both.

How much time per month should I expect to invest?

Minimal. 2–4 hours/month in meetings (strategy calls, kickoffs). We do the heavy lifting. Your partners are drivers, not passengers, but the workload is light compared to a full-time CMO role.

What’s GEO? Why should I care?

Generative Engine Optimization = making your firm visible in AI search (ChatGPT, Claude, Gemini, Perplexity). These engines are becoming where people search for legal services. GEO ensures your firm is cited/recommended when potential clients ask AI. Most fractional CMOs ignore this. We own it.

Do you handle campaign execution or just strategy?

Strategy + high-level oversight. We generate thought leadership content (AI-powered) and handle GEO audits. For other execution (PPC, web dev, social management), you’ll want an agency. We coordinate and hold them accountable.

Can I cancel anytime?

Yes. 30-day cancellation notice. No long-term contracts. We believe if you’re happy, you’ll stay. If not, you’re free to go.

What if I have multiple practice areas?

We specialize in multi-practice firms. Strategy, GEO, and content are tailored per practice area. Enterprise tier recommended for firms with 3+ practice areas.