Fractional CMO for Personal Injury Law Firms

• Quarterly Strategy Sessions — Practice area prioritization. Do you focus on auto accidents, truck accidents, slip and fall, medical malpractice, or a balanced mix? We help you allocate resources to the highest-value categories for your firm.
• Monthly GEO Audit — Measure AI visibility for PI-specific queries in ChatGPT, Claude, Gemini, and Perplexity. See which competing firms are cited most. Track your citations month-over-month.
• AI-Native Thought Leadership — 2–3 articles per month answering the research questions your prospects ask AI engines: statute of limitations, how long cases take, what settlements look like, comparative negligence, evidence requirements, medical treatment links.
• PPC Oversight — Budget allocation review. Keyword strategy alignment with GEO priorities. Landing page audit for conversion quality. Agency accountability on spend and intake quality.
• Referral Network Strategy — Identify chiropractors, emergency room physicians, medical practices, and attorney referral sources in your geography. Build activation campaigns to strengthen relationships.
• Monthly Reporting — Intake volume, cost per case, organic vs. paid vs. AI-referred breakdown. Benchmarking against industry standards. Quarterly strategy adjustments.

InterCore Mid-Market Retainer: $10,000–$14,000/month. ROI at 1 additional signed case per month: 11x–26x your investment. Most PI firms see intake improvement within 90 days of launching GEO optimization.

Does InterCore understand the contingency fee model for PI marketing?

Yes. PI marketing ROI is measured differently than hourly or flat-fee practices. InterCore tracks cost-per-signed-case, not cost-per-lead — because intake quality matters more than lead volume in PI. We structure strategy around case value, not volume, and every recommendation is tested against intake quality and profit impact.

How does GEO help PI firms specifically?

People who have been in accidents increasingly ask AI engines “do I have a case?” or “what should I do after a car accident?” before calling an attorney. GEO positions your firm as the cited authority in those AI answers — for your specific practice areas and geography. When ChatGPT recommends seeking a truck accident attorney in Los Angeles, your firm should be the first name mentioned.

Can you help with Google Ads for PI?

InterCore’s fractional CMO oversees PPC strategy — keyword prioritization, budget allocation, landing page review, and agency accountability. For PI firms spending $20K+/month on Google Ads, having CMO-level oversight on that investment is critical. We help ensure your PPC spend targets the right case types and doesn’t bleed into low-quality or irrelevant keywords.

Do you work with PI firms of all sizes?

Yes. Starter tier works for solo and 2–5 attorney PI firms generating $2M–$5M in annual revenue. Mid-Market tier (our most popular) serves 10+ attorney firms and regional operations with $10M–$50M in annual revenue. Enterprise tier supports large regional and national PI operations. Each tier includes quarterly strategy, monthly GEO audits, and reporting — the scope and depth scales with your firm size and complexity.

How quickly can we start?

Most InterCore engagements launch within 2 weeks of signing. The first 30 days focus on GEO baseline audit, competitive analysis, practice area prioritization, and agency review (if you’re currently running PPC). Month two begins active optimization — content production, PPC refinement, and referral network activation.