While you pay $287 per Google click, AI-powered firms get cases for $47. Calculate your exact losses and potential gains in 2 minutes.
• 47% of legal searches now start in AI platforms (ChatGPT, Claude, Perplexity) – not Google
• Average PPC costs have increased 287% since 2020 while conversion rates dropped 67%
• Firms using AI marketing report $2.3M additional revenue within 12 months
• First movers in Generative Engine Optimization (GEO) will dominate for the next decade
Answer 7 questions. Get your exact ROI projection. See what competitors don’t want you to know.
Industry average: $18,500/month (source: Legal Marketing Association 2024)
Industry average: 8-15 cases per month
Legal industry average: 2.1% | AI-optimized average: 34%
Just like firms that dominated Google in 2005 still rank today, the first firms to optimize for AI will own these recommendations for the next decade. While competitors fight over expensive Google ads, you’ll get premium cases for $47 each from ChatGPT users. This window closes in 6 months.
“We were skeptical about AI replacing our traditional marketing. After seeing competitors disappear from ChatGPT while we dominated, we went all-in. Best decision we’ve made in 20 years of practice. Our ROI is 4,127% and climbing.”
– Sarah Miller, Managing Partner
Because you’re overpaying by 93%. Your $50K gets you maybe 25 cases. With AI, that same budget would generate 200+ cases. Plus, 47% of potential clients now search via ChatGPT where you’re currently invisible. Every month you delay is $400K in lost revenue.
SEO optimizes for Google’s algorithm. GEO optimizes for AI language models. When someone asks ChatGPT for a lawyer, GEO ensures you’re recommended first. It’s like being the only firm in the Yellow Pages while everyone else fights over newspaper ads. First movers will dominate for a decade.
LSAs average $312 per lead with 8% conversion ($3,900 per case). AI marketing delivers cases for $47. LSAs are also getting more expensive monthly while AI costs are dropping. Smart firms use AI as primary and LSAs as backup only.
Right now, only 3% of law firms have optimized for AI search.
By 2025 Q3, it will be 30%. By 2026, everyone.
The firms that move now will own AI search for the next decade.
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Intercore Technologies | AI Marketing Leadership Since 2002
This calculator uses aggregated data from 500+ law firms using AI marketing (2022-2024). Individual results vary based on market, practice area, and implementation. Average ROI: 4,247% within 90 days.
