SEO Audit vs. GEO Audit for Law Firms – Intercore Technologies
Introduction: The Dual Audit Imperative Something fundamental has changed in how potential clients find legal services. When someone searches for “personal injury lawyer near me,” they’re no longer exclusively looking at Google’s traditional search results. They’re asking ChatGPT, Perplexity, Google’s AI Overview, and other generative AI systems for instant, conversational answers . For law firms, this shift represents both a challenge and an opportunity. Traditional SEO audits remain essential for maintaining your firm’s visibility in Google’s organic rankings. But AI-powered platforms like Google’s AI Overview, ChatGPT, Perplexity, and Bing Copilot are changing how people find legal services, often providing answers without requiring a website visit . This evolution means law firms now need a dual approach: SEO audits to stay competitive in traditional search, and GEO (Generative Engine Optimization) audits to ensure your expertise appears in AI-generated responses. The stakes are significant. By 2026, AI-powered search is projected to capture 25% of the global search market, representing a $72 billion slice of digital traffic . Yet most law firms remain unprepared … Learn More