GEO vs SEO: The Complete Comparison Guide As the digital landscape evolves with AI-powered search engines and chatbots, marketers face a critical question: How do we optimize for both traditional search engines and emerging generative AI platforms? This comprehensive guide explores the differences and synergies between GEO (Generative Engine Optimization)

The digital marketing landscape is experiencing its most profound transformation since Google’s inception. With ChatGPT surpassing 200 million weekly active users, Google’s AI Overviews dominating 84% of search results, and new AI platforms emerging monthly, we’re witnessing the rise of Generative Engine Optimization (GEO)—a revolutionary approach that’s redefining how brands