How much does technical SEO cost for law firms?

Technical SEO services for law firms typically range from $2,500 to $15,000 per month, depending on your firm's size, competitive landscape, and current technical debt. Small firms might invest $2,500-$5,000/month, while large multi-location firms often invest $10,000-$15,000/month. The investment typically pays for itself within 4-6 months through reduced PPC costs and increased organic leads.

How long does it take to see results from technical SEO?

Initial improvements like faster page speed and better crawlability appear within 2-4 weeks. Ranking improvements typically begin at 6-12 weeks, with significant traffic increases visible by months 3-4. Full ROI realization usually occurs within 6-12 months, though competitive markets may require 12-18 months for dominant positioning.

Can't we just handle technical SEO in-house?

While basic technical SEO can be managed internally, advanced optimization requires specialized expertise, enterprise tools, and continuous education that most law firms can't justify in-house. Agencies like InterCore Technologies invest over $50,000 annually in tools and training, providing expertise that would cost firms $150,000+ to replicate internally.

What's the difference between technical SEO and regular SEO?

Regular SEO focuses on content creation, keyword optimization, and link building. Technical SEO addresses the infrastructure that allows search engines to crawl, index, and rank your content effectively. It includes site speed optimization, mobile responsiveness, crawlability, structured data, and Core Web Vitals. Without solid technical SEO, even the best content won't rank well.

How do I know if an agency really understands technical SEO?

True technical SEO experts should discuss specific metrics like Core Web Vitals scores, JavaScript rendering, log file analysis, and crawl budget optimization. They should have developers on staff, use enterprise-level tools, and provide detailed technical audits. Ask for examples of technical problems they've solved and request to speak with their technical team, not just salespeople.

Should we choose a legal-specific SEO agency or a general agency?

Legal-specific agencies understand unique challenges like practice area taxonomy, attorney schema markup, ethical advertising rules, and bar association compliance. They also have established relationships in the legal industry for link building. While general agencies may offer technical expertise, legal-specific agencies like InterCore deliver faster results through industry knowledge and proven legal marketing frameworks.

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