Why Your Law Firm’s Google Maps Rankings Are Shrinking
📑 (Click to expand) What’s Happening to Your Google Maps Rankings? The Proximity Paradox: Ranking #1 Locally But Invisible Citywide Algorithm Changes Driving the Shrink How Geo-Grid Tracking Reveals Your True Visibility How to Expand Your Geographic Reach Building Prominence to Overcome Proximity Frequently Asked Questions You’re running a geo-grid report on your law firm’s Google Business Profile, and something looks wrong. At your office location, you’re sitting pretty at #1 for “personal injury lawyer” and related terms. But as the grid expands outward—toward the broader city, the suburbs, the zip codes where your clients actually live—your rankings plummet. Position 8. Position 15. Completely off the map. If this scenario sounds familiar, you’re not alone. Law firms across the country are watching their geographic visibility contract, even while their local rankings near the office remain strong. The effect is jarring: you’re #1 when you search from your desk, but invisible to potential clients searching from their homes five miles away. This isn’t a glitch. It’s the result of deliberate changes to Google’s local search algorithm—changes that have fundamentally … Learn More