How Google Gemini Uses Semantic Analysis to Find Your Law Firm

📑 What Is Semantic Analysis with Entity Recognition? How Google Gemini Discovers Your Attorney Profiles The Four Entity Types Gemini Extracts from Law Firm Websites Schema Markup Requirements for Attorney Visibility Optimization Strategies for AI-Powered Discovery Implementation: Building Your Attorney Entity Framework Frequently Asked Questions Google Gemini identifies attorneys on your law firm’s website through semantic analysis—a process that extracts named entities like people, credentials, locations, and relationships from unstructured text. This capability fundamentally changes how potential clients discover your legal team when they ask AI platforms questions like “Who’s the best personal injury lawyer near me?” or “Find a divorce attorney with 20 years of experience.” The transformation is significant. Research from semantic SEO studies shows that entity-optimized content can increase AI citation likelihood by 340% compared to plain HTML without structured data. For law firms, this means the difference between being recommended by Google Gemini to thousands of potential clients—or being invisible in AI-powered search entirely. Understanding Generative Engine … Learn More