Schema Markup for Law Firms: Key to AI Search Visibility
📑 Introduction: The AI Search Revolution What is Schema Markup? Why Schema Matters for Law Firms in 2025 Essential Schema Types for Legal Practices AI Search Visibility: The New Battleground Implementation Guide Common Mistakes to Avoid Measuring Schema Performance Frequently Asked Questions Conclusion Introduction: The AI Search Revolution The way potential clients find legal representation has fundamentally transformed. Traditional Google searches are rapidly being supplemented—and in some cases replaced—by AI-powered search engines like ChatGPT, Perplexity, Google’s AI Overviews, and Microsoft Copilot. When someone asks these platforms “Who is the best personal injury attorney in Los Angeles?” your firm either appears in the answer or becomes invisible. The difference between being cited by AI search engines and being overlooked often comes down to one critical technical element: schema markup. This structured data acts as a translator between your website content and AI systems, helping them understand exactly who you are, what you do, and why you’re authoritative. Key Stat: Rich snippets generated by schema markup increase click-through rates by 20-35% compared … Learn More