FindLaw’s PPC Threshold: Impact on Small Law Firms
In a move that sent shockwaves through the legal marketing community, FindLaw recently announced it would no longer manage PPC campaigns for firms spending less than $8,000 per month. For thousands of small law firms and solo practitioners who relied on FindLaw’s services with budgets of $2,000 to $5,000 monthly, this decision represents more than just an inconvenience—it’s a fundamental disruption to their primary source of new clients. The timing couldn’t be worse. According to industry data, average cost-per-click (CPC) for legal keywords in the U.S. ranges from $3 to $35, with certain high-value practice areas like mesothelioma attorney, personal injury attorney, and car accident lawyer spiking to $120+ per click. With costs already at historic highs, small firms now find themselves locked out of one of the legal industry’s most established PPC management platforms. This comprehensive guide examines why FindLaw made this dramatic shift, explores its devastating impact on small firms, and most importantly, provides actionable alternatives and strategies for firms suddenly left without PPC support. Whether you’re scrambling to replace FindLaw’s services or … Learn More
LawRank: A Review for Law Firms
📋 Introduction What is LawRank? Core Services Offered by LawRank LawRank Pricing and Investment Considerations Client Reviews and Reputation Analysis Strengths and Limitations of LawRank LawRank vs. Other Legal Marketing Agencies Is LawRank Right for Your Law Firm? Frequently Asked Questions Conclusion Selecting the right legal marketing agency represents one of the most consequential decisions a law firm can make. With legal marketing costs ranging from $2,000 to $15,000+ monthly and competitive markets requiring 12-18 month commitments, the stakes are high. LawRank has emerged as a prominent player in the legal SEO space since its founding in 2013. Founded by Mariano Rodriguez, a UCLA Law graduate, and his wife Maria Monroy, the agency claims to specialize exclusively in law firm marketing with a particular emphasis on search engine optimization. This comprehensive review examines LawRank’s services, pricing structure, client testimonials, competitive positioning, and whether the agency represents the right investment for your firm. We’ll analyze verified client results, compare their approach to industry standards, and identify which practice areas and firm sizes … Learn More