How to market a personal injury law firm?
The $40 Billion Question: Personal injury law firms collectively spend over $40 billion annually on marketing, yet 73% report disappointing ROI. The difference? Strategic, data-driven approaches that leverage AI, local optimization, and conversion-focused systems. Marketing a personal injury law firm in 2025 requires mastering the intersection of traditional legal marketing excellence and cutting-edge AI technologies. With Generative Engine Optimization (GEO) revolutionizing how potential clients find legal representation through ChatGPT, Google Gemini, and Perplexity, firms that fail to adapt risk losing 40% of their potential case volume. Since 2002, InterCore Technologies has pioneered legal marketing innovations, from developing The Cochran Firm’s digital presence to implementing AI-powered systems that generate 300% increases in qualified leads. This comprehensive guide distills two decades of experience into actionable strategies specifically designed for personal injury practices. 💰 What Should PI Firms Budget for Marketing? Industry Benchmark Alert Top-performing PI firms allocate 7-12% of gross revenue to marketing, with an average spend of $3,200 per … Learn More