How many spoke pages does a content hub need?

There is no exact number, but most effective content hubs have between five and fifteen spoke pages. The goal is to cover your topic thoroughly without creating pages that are too thin or repetitive. Start with the five or six most important subtopics for your practice area. You can always add more spoke pages later as you create new content.

Can a small firm with only one practice area benefit from a content hub?

A content hub is especially valuable for a firm that focuses on one practice area. Because your firm concentrates on one topic, you can create a very deep and thorough content hub that covers every angle. That level of depth tells search engines and AI platforms that your firm is the authority on that topic in your area.

How long does it take for a content hub to improve my search rankings?

Most law firms begin to see ranking improvements within two to four months after launching a well-structured content hub. The exact timeline depends on how competitive your practice area and city are, how well your existing website performs, how much content you publish, and how authoritative your website is overall.

Do I need to write all the spoke pages at once?

No. You can launch your hub page with just a few spoke pages and add more over time. Many law firms find it more manageable to publish two or three spoke pages per month rather than trying to create everything at once.

What is the difference between a content hub and a blog?

A blog is a list of articles organized by date, with the newest post at the top. A content hub is organized by topic, with a main page that links to related subpages. The big difference is structure. Blog posts often sit by themselves and do not link to each other in any organized way. A content hub connects everything together on purpose.

Does my content hub need to include pages about my city and location?

Yes, and this is especially important for law firms. You serve clients in specific areas, so your content hub should reflect that. You can add location-specific spoke pages to your hubs to help your firm show up when potential clients search for help in their specific neighborhood or city.

9 - 2025 - Intercore Technologies

Why Content Hubs

📋 What Is a Content Hub? The Hub Page, Explained What Are Spoke Pages? Why Law Firms Need Content Hubs How to Create a Content Hub, Step by Step How to Use Multiple Hub Pages When a Spoke Page Links to Two Hubs A Real-World Example for Los Angeles Law Firms How to Measure Your Content Hub’s Performance Frequently Asked Questions 🎯 Key Takeaways A content hub is a main page (the “hub”) that links to several related pages (the “spokes”), creating an organized group of content around one topic. Hub-and-spoke structures help search engines understand what your firm does and which topics you know best, which can improve your website’s rankings. Research published in the Proceedings of the 30th ACM SIGKDD Conference on Knowledge Discovery and Data Mining (KDD ’24) found that structured, well-cited content improved visibility in AI search platforms by up to 40% (Aggarwal et al., 2024; DOI: 10.1145/3637528.3671900). A single spoke page can link back to more than one hub, which helps your firm show up for multiple related topics at the same time. Los Angeles law firms across all practice areas can use this strategy to organize their websites in a way that serves both human … Learn More

Content Hub Strategy for Law Firms

, jump links, logical heading structure (H2s and H3s) Visual Elements: Process flowcharts, timeline graphics, compensation calculators, infographics Strategic Linking: 20-30 internal links to cluster articles, each adding depth to a mentioned concept Conversion Points: Multiple CTAs at natural decision points, not just at the end Fresh Updates: Last updated date prominently displayed, annual reviews for law changes The magic happens when you stop thinking like a lawyer writing a brief and start thinking like a teacher explaining complex concepts to a stressed, confused person at 2 AM who just got served divorce papers or injured in an accident. Real Pillar Page Topics That Work Based on our data from managing law firm content across the country, these pillar topics consistently perform: Personal Injury “Complete Guide to Personal Injury Claims in [State]” Family Law “Everything You Need to Know About Divorce in [State]” Criminal Defense “Guide to Criminal Defense: Your Rights and Options” Estate Planning “Complete Estate Planning Guide for [State] Residents” Cluster Articles: The Supporting Cast That Steals the Show If pillar pages are the foundation, cluster articles … Learn More

GEO Marketing for Law Firms

📋 Introduction: The New Legal Marketing Frontier Understanding GEO Marketing Why Law Firms Need GEO Now GEO vs. Traditional SEO: Key Differences Core GEO Strategies for Legal Practices Platform-Specific Optimization Guide Local GEO for Law Firms Content Framework for GEO Success Technical Implementation Measuring GEO Success How to Implement GEO: Step-by-Step Real-World Case Studies Future of GEO in Legal Marketing Frequently Asked Questions Conclusion & Next Steps Last updated: November 19, 2025 | Reading time: 18 minutes Introduction: The New Legal Marketing Frontier Picture this scenario. A potential client in Los Angeles faces a complex business dispute. Instead of typing keywords into Google, they open ChatGPT and ask, “I need a business litigation attorney who specializes in partnership disputes. Who should I contact?” The response that appears will determine which law firm gets that high-value lead. This isn’t science fiction—it’s happening right now, thousands of times every day. The legal industry stands at a crossroads. According to recent data from the American Bar Association, over 70% of people seeking legal services begin their search online. But here’s … Learn More

Day: September 6, 2025

Why Content Hubs

Content Hub Strategy for Law Firms

GEO Marketing for Law Firms

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