DIGITAL MARKETING AUDIT & GROWTH ROADMAP
Oliver Law Office
From Referral-Reliant to Brand-Dominant:
Bridging Production Quality & Digital Performance
FIRM
Oliver Law Office
LOCATION
Columbus/Dublin, OH
PRACTICE AREAS
PI • Products • Employment
📋 Executive Summary
Managing Partner
Jami S. Oliver
Licensed since 1993
Positioning
Boutique Plaintiff Firm
Woman-led, high-stakes litigation
Current Status
Transitioning
Referral → Digital-first brand
Key Insight: The firm has invested heavily in production quality (Crisp Video partnership) but lacks the “daily engagement layer” and technical infrastructure to convert that investment into measurable lead flow.
1
🚨 The Problem
Oliver Law Office has built a strong foundation—20+ years of experience, prestigious awards (Best Lawyers, Super Lawyers), and high-production marketing assets. Yet they’re experiencing a disconnect between brand investment and lead generation results.
🎯
High Investment, Low Capture
Professional video production exists but lacks conversion pathways to signed cases.
🔍
Local Pack Visibility Gap
Only ~34-40 Google reviews despite 20+ year history in competitive Columbus market.
⚠️
Brand Confusion Risk
“Jami Oliver” vs. global celebrity “Jamie Oliver” creates entity recognition noise.
2
🔬 Diagnosis
Our comprehensive audit identified six critical gaps preventing the firm from converting their marketing investment into qualified leads:
| Issue | Severity | Impact Area |
|---|---|---|
| NAP/Domain Inconsistency | Critical | Local SEO, Trust Signals |
| Entity/Brand Disambiguation | Critical | Branded Search, AI Citations |
| Conversion Friction (Captcha) | High | Lead Capture, Conversion Rate |
| Content Boilerplate Duplication | High | SEO Authority, Uniqueness |
| Social-to-Funnel Disconnect | Medium | Lead Nurture, Attribution |
| Review Volume Gap | Medium | Local Pack Rankings |
3
🔍 Key Findings
📍 Finding #1: NAP & Domain Fragmentation
Multiple phone numbers (614.220.9100 vs. 614-756-6774) and domains (jamioliver.com vs. oliverattorneys.com) appearing across citations create confusion for Google’s local algorithm.
CURRENT STATE
2+ domains, 2+ phone numbers across citations
TARGET STATE
1 canonical domain, consistent NAP across 50+ citations
🎭 Finding #2: Brand/Entity Confusion
Search results for “Jami Oliver” return mixed signals including the celebrity chef “Jamie Oliver.” No structured data strategy exists to disambiguate the attorney entity.
CURRENT STATE
No Person schema, no sameAs links, entity noise
TARGET STATE
Full schema markup, Knowledge Panel optimization
🔄 Finding #3: Content Duplication Pattern
Repeated boilerplate blocks across practice area and geo pages dilute topical authority and reduce perceived uniqueness for competitive queries.
CURRENT STATE
60%+ content overlap across key pages
TARGET STATE
Unique content hubs, pillar-cluster architecture
📱 Finding #4: Social-to-Conversion Gap
Active social presence (YouTube, Instagram, Facebook) lacks measurable conversion pathways. Video content exists but doesn’t drive to specific landing pages or capture mechanisms.
CURRENT STATE
No video-to-landing page mapping, no retargeting
TARGET STATE
Full-funnel attribution, retargeting audiences active
4
🗺️ Strategic Roadmap
Weeks 1-4 | Foundation
🔧 Technical Foundation & Citation Cleanup
- NAP canonicalization audit across 50+ citation sources
- Domain consolidation (301 redirects from oliverattorneys.com → jamioliver.com)
- Phone number standardization with proper call tracking implementation
- Google Business Profile optimization (both Dublin & Columbus locations)
- Schema markup implementation (Organization, LegalService, Person)
Priority: Highest ROI, fastest local gains. Must complete before other phases.
Weeks 5-8 | Conversion
🎯 Conversion Optimization & Lead Capture
- Replace custom captcha with silent reCAPTCHA v3
- Implement live chat/AI chatbot (Intaker or similar) for 24/7 capture
- Rebuild top 10 money pages with unique content + case-type proof blocks
- Create “Trust Bar” above fold with verifiable award links
- Deploy downloadable lead magnets (“What to Do After a Crash in Ohio”)
Weeks 9-12 | Authority
📈 Content Authority & SEO Expansion
- Content triage: upgrade or prune thin “incident report” posts
- Build pillar-cluster content hubs for PI, Products, Employment
- Hyper-local neighborhood strategy (Hilliard, Upper Arlington, Worthington pages)
- Review content as structured inventory (themed by case type, schema markup)
- Dedicated “Client Stories” pages with video + transcript + outcomes
Ongoing | Growth
🚀 Social-to-Funnel Integration & Reputation
- Video-to-landing page mapping (every video → specific landing page)
- Retargeting audiences (site visitors, video viewers) with case evaluation CTAs
- Automated review generation sequences post-resolution (SMS/email)
- Educational content strategy (“3 Things to Do After an Accident” style)
- Lead nurture sequences for unconverted leads (weekly email/text)
5
📊 Expected Impact
Based on comparable firm implementations and industry benchmarks, here are projected outcomes over 12 months:
+150%
Google Maps Visibility
+200%
Review Count (34→100+)
+40%
Website Conversion Rate
+80%
Organic Traffic
💰 Revenue Impact Projection
Based on Crisp’s reported $1M revenue increase from initial marketing investment, implementing this comprehensive roadmap positions the firm for an additional $500K-$1.5M in annual revenue through improved lead capture, higher conversion rates, and expanded market visibility.
📊 Current Performance Scorecard
| Category | Score | Status | Priority Action |
|---|---|---|---|
| 📍 Local SEO | 52/100 | ⚠️ Needs Work | NAP consistency, review velocity |
| 🔍 Organic SEO | 58/100 | ⚠️ Needs Work | Content uniqueness, pillar pages |
| 🎯 Conversion | 45/100 | 🔴 Critical | Remove captcha, add live chat |
| 📱 Social | 68/100 | 🔵 Good Base | Funnel integration, retargeting |
| ⭐ Reputation | 65/100 | 🔵 Good Base | Automated review solicitation |
| 🏆 Authority | 78/100 | 🟢 Strong | Leverage awards, schema markup |
| OVERALL SCORE | 61/100 | Significant opportunity for improvement | |
Ready to Bridge the Gap?
Let’s discuss how InterCore’s AI-powered marketing strategies can transform your digital presence into a predictable lead generation engine.
InterCore Technologies LLC | 13428 Maxella Ave, Marina Del Rey, CA 90292
sales@intercore.net | Since 2002